NUI Property (Thailand) Co., Ltd.
| Area | Location | Lifestyle & Living | Ideal For | Rental Demand | Investment Strength |
|---|---|---|---|---|---|
| Mae Nam | North Coast | Quiet residential, village feel, international schools nearby | Families, long-term expats | Medium–High | Strong long-term appreciation, stable yields |
| Bophut | North Coast | Fisherman’s Village, dining, nightlife, expat hub | Expats, lifestyle buyers, investors | High | Premium rental rates, strong capital growth |
| Chaweng | Northeast Coast | Main tourist & nightlife hub, shopping, hospitals | Short-term rental investors | Very High | Top Airbnb yields, high liquidity |
| Choeng Mon | Northeast Coast | Upscale, calm, luxury resorts, family-friendly | Families, luxury buyers | High | High-end appreciation, prestige zone |
| Lamai | Southeast Coast | Lively town with peaceful beachfront | Balanced lifestyle investors | High | Strong rental + lifestyle ROI |
| Na Muang | Southwest Hills | Nature, waterfalls, hillside living | Luxury retreat buyers | Medium | Scenic luxury appreciation |
| Nathon | West Coast | Administrative hub, ferry port, local Thai lifestyle | Commercial & budget investors | Medium | Affordable entry, stable growth |
| Thong Krut | Southwest Coast | Fishing village, sunset views, authenticity | Boutique resorts, private villas | Medium–Growing | Emerging high-potential zone |
| Lipa Noi | Southwest Coast | Quiet luxury, family beaches, low tourism | Retirees, families, luxury villas | Medium–High | Premium beachfront appreciation |
North : Bophut, Maenam, Bang Por, and Ban Tai
Northeast; Choeng Mon and Plai Laem
East; Chaweng and Chaweng Noi
Southeast: Lamai and Hua Thanon
South; Laem Set and Bang Kao
Southwest; Taling Ngam
West; Lipa Noi and Nathon
Central / Hills; Bophut Hill, Chaweng Hills and Khao Phra
Located on the north coast of Koh Samui, Bophut is home to the famous Fisherman’s Village, a charming beachfront area lined with boutique hotels, stylish bars, and seaside restaurants. The neighborhood offers a lively yet relaxed atmosphere, with trendy shops, live music, and a wide variety of dining options.
Every Monday and Friday, Bophut hosts the island’s Walking Street Market, attracting both locals and visitors with food stalls, souvenirs, and entertainment. This unique blend of beachfront charm, vibrant lifestyle, and strong community appeal makes Bophut one of Koh Samui’s most desirable locations for both long-term living and property investment.
Central yet relaxed location with easy access to Samui Airport, international schools, hospitals, and shopping malls.
Fisherman’s Village lifestyle with charming beachfront dining, boutique shops, trendy cafés, and a family-friendly atmosphere.
Strong international community, popular with expatriates and offering a safe, welcoming neighborhood with many services available in English.
Close proximity to international schools, including PBISS (Panyadee British International School of Samui) and other nearby schools.
Convenient daily living with supermarkets, fitness centers, yoga studios, and wellness spas within easy reach.
Balanced lifestyle with vibrant nightlife and entertainment while maintaining a calm and comfortable environment for everyday living.
Strong investment appeal with high demand for rental properties due to beach access, international community, and limited available land, offering excellent long-term capital appreciation and reliable rental yields.
Located on the north coast of Koh Samui, just west of Bophut, Mae Nam is a quiet and laid-back neighborhood popular with both long-term residents and holidaymakers. Mae Nam Beach is one of the island’s hidden gems — peaceful, uncrowded, and perfect for morning walks or swimming.
The area has a relaxed village feel, with a small Thursday night market, local restaurants, and massage shops adding life to the community.
Along the beach, you’ll find charming boutique resorts such as the Hacienda Beach Resort, run by a French owner and known for its friendly atmosphere and beachfront dining.
This combination of tranquility, convenience, and authentic charm makes Mae Nam a favorite for those seeking a more residential, community-oriented lifestyle on Koh Samui.
Quiet, residential neighborhood on the north coast, west of Bophut.
Small Thursday night market and local restaurants provide convenience and a strong sense of community.
Peaceful Mae Nam Beach — ideal for swimming, walks, and relaxation.
Boutique resorts like Hacienda Beach Resort offer beachfront dining and a welcoming atmosphere.
Close to Bophut for nightlife, shopping, and services, while maintaining a laid-back, community-focused vibe.
Convenient for families, with several international schools nearby:
PBISS (Panyadee British International School of Samui) – Early Years, Primary, and Secondary (ages 2–18).
Baan Inthanin International School – Located in Mae Nam Soi 1.
Oonrak Koh Samui School – Offering international curriculum options.
The British International School of Samui – Full curriculum for expatriate children.
Ideal for long-term living, offering a balance of tranquility, comfort, and accessibility.
Strong investment appeal with limited land availability, high demand for quality villas and rental properties, excellent capital appreciation potential, and reliable rental yields due to popularity with expatriates and holidaymakers.
Bophut / Fisherman’s Village – Southeast of Mae Nam, approx. 4–5 km (8–10 minutes by car). Popular for dining, shopping, and nightlife with a relaxed atmosphere.
Choeng Mon – East of Mae Nam, approx. 10–12 km (15–20 minutes by car). Quiet, family-friendly beach and upscale residential area.
Chaweng – Southeast of Mae Nam, approx. 13–15 km (20–25 minutes by car). Lively beach, nightlife, and central shopping.
Lamai – South of Mae Nam, approx. 20 km (25–30 minutes by car). Long beach, vibrant tourism, and family-friendly resorts.
Samui Airport (USM) – Southwest of Mae Nam, approx. 10–12 km (15–20 minutes by car).
Chaweng is the liveliest and most popular tourist area on Koh Samui, known for its long, beautiful beach, vibrant nightlife, and friendly atmosphere. The center of Chaweng is buzzing with beach bars, nightclubs, fire shows, and music ranging from electronic to reggae, while the southern part, around Poppies Resort and No Worries, offers a quieter environment for more relaxed living.
Along the main street, residents and visitors will find trendy shops, restaurants, cafés, and entertainment options, while Central Festival provides a modern lifestyle hub with sports shops, banks, cinemas, and family-friendly amenities. Chaweng is also conveniently close to Chaweng Hill and the Jungle Club, offering scenic views and lifestyle experiences just minutes away.
For healthcare, the area has excellent access to hospitals including Bangkok Hospital Samui, Ban Don Hospital, and Wattanapat Hospital Samui, as well as other newly developed medical facilities. This dynamic combination of lively energy, beach access, lifestyle amenities, and strong healthcare makes Chaweng highly attractive for both long-term residents and property investors.
High demand for both short-term rentals (Airbnb) and long-term rentals due to strong tourism and expatriate presence.
Prime beachfront and central locations attract premium rental rates.
Proximity to amenities, entertainment, and schools ensures strong tenant demand.
Wide variety of property types available, including villas, condominiums, and serviced apartments.
Limited available land and consistently high demand support long-term capital appreciation and reliable rental yields.
High short-term rental demand year-round, making vacation rentals and Airbnb highly profitable.
Prime beachfront and central locations near Chaweng Beach and main streets command premium rents.
Close to key amenities including restaurants, cafés, bars, supermarkets, Central Festival, entertainment venues, and hospitals.
Strong nightlife appeal with beach clubs, nightclubs, live music, and events generating consistent visitor traffic.
Diverse property options suitable for both short-term stays and long-term tenants, including villas, condos, and serviced apartments.
Strong capital appreciation potential supported by limited beachfront land and demand for premium properties.
Choeng Mon – Northeast coast, approx. 6–7 km (10–15 minutes by car). Quiet, family-friendly beach and upscale residential area.
Bophut / Fisherman’s Village – North coast, approx. 8–10 km (15–20 minutes by car). Charming beachfront, boutique shops, dining, and walking street markets.
Mae Nam – North coast, approx. 13–15 km (20–25 minutes by car). Peaceful beach, boutique resorts, and several international schools nearby.
Lamai – Southeast coast, approx. 17–18 km (25–30 minutes by car). Popular tourist area with nightlife, long beach, and family-friendly options.
Samui Airport (USM) – Southwest of Chaweng, approx. 7–8 km (10–15 minutes by car).
Choeng Mon is one of Koh Samui’s most desirable residential and investment zones, offering an ideal blend of refined lifestyle, convenience, and long-term value. Located on the northeast coast, the area is known for its clean, calm, family-friendly beach and premium living environment, making it highly attractive to both residents and investors.
Quiet, upscale residential neighborhood on the northeast coast of Koh Samui.
Beautiful, family-friendly beachfront with calm waters, ideal for swimming, paddleboarding, and seaside walks.
Conveniently located approximately 15 minutes from the International School of Samui (ISS), making it ideal for families.
Excellent lifestyle amenities including a Wednesday night market, local and international restaurants, cozy bars, cafés, massage shops, and live music venues.
Good accessibility with readily available taxis and transport services.
Close to top beaches and cultural attractions such as Choeng Mon Beach, Plai Laem, Big Buddha (Wat Phra Yai), and Wat Plai Laem.
Prime northeast location with a peaceful, upscale atmosphere that is highly sought after by expatriates and long-term residents.
Prime beachfront and central locations command premium rental rates.
Strong rental demand for villas and modern apartments, supported by beach proximity and excellent connectivity to Chaweng, Bophut, and Samui Airport (approximately 7 minutes).
High demand for both short-term rentals (Airbnb) and long-term rentals due to strong tourism and expatriate popularity.
Family-friendly and well-connected, offering a balanced blend of tranquility, comfort, and island convenience.
Proximity to prestigious luxury resorts such as Six Senses Samui, Kimpton Kitalay Samui, The Ritz-Carlton, SALA Samui Choeng Mon Beach Resort, The Imperial Boat House Resort, and Meliá Koh Samui, enhancing the area’s prestige and investment profile.
Limited land supply in a premium zone supports long-term capital appreciation and stable rental yields.
Close proximity to amenities, entertainment, and international schools ensures strong, consistent tenant demand.
Wide variety of property types including villas, condominiums, and serviced apartments.
Consistently high demand combined with limited available land supports strong capital appreciation and reliable long-term rental yields.
Choeng Mon Beach – Directly at your doorstep and ideal for swimming, relaxation, and water activities.
Chaweng Beach – Approx. 10 minutes by car, offering vibrant nightlife, dining, shopping, and entertainment.
Plai Laem Beach – Approx. 5 minutes by car, a quieter beach with local charm.
Big Buddha Temple (Wat Phra Yai) – Approx. 5 minutes by car, one of Samui’s most iconic landmarks.
Wat Plai Laem – Approx. 5 minutes by car, a major cultural and tourist attraction.
Fisherman’s Village, Bophut – Approx. 12–15 minutes by car, famous for beachfront dining, boutique shopping, and popular walking street markets.
High demand for short-term rentals (Airbnb) and long-term rentals driven by tourism and expatriate living.
Prime beachfront and central locations achieve premium rental rates.
Strong tenant appeal due to proximity to amenities, entertainment, international schools, and Samui Airport.
Broad range of property types including villas, condos, and serviced apartments.
Limited available land and sustained demand support excellent capital appreciation and reliable rental yields.
Lamai, located on the southeast coast of Koh Samui, is a vibrant and well-established area known for its lively dining scene, nightlife, and popular Sunday Walking Street Market, which offers food, cocktails, live music, and local souvenirs. Despite its energetic town atmosphere, Lamai Beach itself remains quiet and charming, with long sandy shores and calm waters that are ideal for swimming, sunbathing, and pure relaxation.
This unique combination of activity and tranquility makes Lamai attractive to both residents and investors seeking lifestyle and long-term value.
Lively neighborhood with a wide range of restaurants, bars, and cafés, while still offering quiet beach areas for relaxation.
Popular Sunday Walking Street Market featuring food, cocktails, live music, and local crafts.
Long, calm beaches ideal for families, swimming, and water activities.
Convenient access to supermarkets, wellness facilities, fitness centers, and Windfield International School.
Ideal for expatriates seeking a balance between a vibrant social lifestyle and peaceful beachfront living.
High rental demand for holiday villas and condominiums driven by strong tourism and expatriate popularity.
Prime beachfront and central locations support strong rental yields and long-term capital appreciation.
Excellent opportunities for both short-term rentals (Airbnb) and long-term leases.
Attractive for investors seeking lifestyle properties combined with secure real estate investment potential in Koh Samui.
Na Muang, located in the southwest of Koh Samui, is known for its lush natural landscapes, scenic waterfalls, and peaceful hillside settings. The area offers a serene escape from the busier tourist hubs while still providing convenient access to beaches, shopping, and essential services. Its rich greenery, elevated terrain, and panoramic views make it highly appealing for luxury villas, boutique resorts, and private residences.
Quiet, nature-focused neighborhood surrounded by tropical hills and forests.
Close to the famous Na Muang Waterfalls, ideal for outdoor activities, hiking, and family outings.
Easy access to local amenities including shops, restaurants, cafés, and wellness facilities.
Ideal for expatriates seeking tranquility, privacy, and a strong connection to nature while remaining connected to the island.
Strong potential for luxury villas and hillside properties with panoramic mountain and sea views.
Growing interest from expatriates and holidaymakers supports both short-term rental and Airbnb opportunities.
Limited land supply in prime scenic zones enhances long-term capital appreciation.
Attractive for investors seeking a combination of lifestyle-oriented properties and secure real estate returns in Koh Samui.
Nathon, located on the west coast of Koh Samui, is the island’s administrative and commercial hub, offering a blend of local charm and practical amenities. Known for its port and ferry connections, Nathon provides easy access to surrounding islands and mainland Thailand, making it convenient for both residents and investors. The area combines a slower pace of life with essential services, shopping options, and vibrant local markets.
Quiet, functional neighborhood with a strong local Thai community atmosphere.
Excellent access to daily conveniences including supermarkets, fresh markets, banks, healthcare facilities, and government services.
Close proximity to Nathon Pier with regular ferry connections to nearby islands and mainland Thailand.
Ideal for expatriates and long-term residents seeking convenience, practicality, and an authentic island lifestyle.
Attractive opportunities for both residential and commercial properties in a steadily growing town center.
Potential for holiday rentals supported by proximity to transport links and local attractions.
More affordable land and property prices compared to the island’s main tourist hubs.
Stable long-term investment potential within Koh Samui’s developing administrative and commercial center.
Thong Krut, located on the southwest coast of Koh Samui, is a quiet fishing village known for its authentic local lifestyle, serene coastal views, and peaceful atmosphere. The area offers a relaxed seaside setting with easy access to the ocean, making it especially appealing for private residences, boutique resorts, and villas designed for privacy and scenic sea views.
Tranquil coastal village with a strong authentic Thai community atmosphere.
Well known for fresh seafood restaurants and traditional local markets along the pier.
Nearby quiet beaches and calm coastal waters ideal for swimming and relaxation.
Close connection to nature with opportunities for fishing, boating, kayaking, and seaside activities.
Ideal for expatriates seeking privacy, peace, and a slower, more natural pace of island life.
Attractive opportunities for coastal villas and boutique resorts with ocean and sunset views.
Growing interest from buyers seeking holiday homes, wellness retreats, and private getaways.
Limited land availability along the coast supports long-term capital appreciation.
Highly attractive for investors looking for quiet, high-potential locations away from busy tourist zones while still maintaining future growth potential.
Lipa Noi, located on the southwest coast of Koh Samui, is a quiet and secluded area known for its long, peaceful beaches and tranquil surroundings. The area offers a relaxed lifestyle with limited tourist traffic, making it ideal for families, retirees, and investors seeking privacy, serenity, and long-term value.
Secluded beaches with calm waters, perfect for swimming, sunbathing, and family-friendly activities.
Quiet residential environment with a strong sense of community and authentic local charm.
Close to essential amenities including supermarkets, schools, and healthcare services.
Ideal for expatriates seeking peaceful living away from crowded tourist areas while remaining conveniently connected.
Attractive opportunities for beachfront villas, private homes, and boutique resorts.
Growing demand from buyers seeking holiday homes, retirement residences, and long-term retreats.
Limited land supply in prime coastal zones supports long-term capital appreciation.
Highly appealing for investors seeking tranquil, low-density locations with strong potential for high-end rental returns.
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